Vikas Purohit : Head of Amazon India’s Fashion and Lifestyle quits

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Vikas Purohit, the man generally considered as one of the four pillars of Amazon India as he was taking care of the key fashion and lifestyle category at the organization, has quit.

“Vikas Purohit has moved on from Amazon.in for personal reasons,” an Amazon representative said in an email, responding to a query looking for affirmation about his resignation. “Vikas assembled a strong fashion business for Amazon.in from scratch. Since the dispatch of the fashion category in September 2013, the fashion store has developed as one of the main three stores on Amazon.in, both in terms of volume and worth.”

Preceding Amazon, Purohit worked for Indian and outside brands in India in different parts. He was retail set out toward Tommy Hilfiger, business head for Diesel at Reliance Brands, and had served at Madura Garments and Planet Retail also, among others.

Purohit led the company’s fashion and lifestyle business, a category thought to be one of the best conceivable development engine for e-commerce organizations in India. In an interview with ET in September a year ago, Amazon founder and Chief Executive Jeff Bezos listed fashion as one of the greatest possibilities for the US-based organization in India.

Amazon was playing catch up after Myntra – which was a year ago gained by Flipkart – and Jabong took a lead in online fashion that has been witnessing increasing interest from a large number of Indians.

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