Entry of Royal Enfield into Indonesian Market

royal-enfield-entering- in-Indonesian-Market

Royal Enfield, the bike division of Eicher Motors BSE 2.33 %, today reported its entrance into the Indonesian market, with plans to start retail operations in the Southeast Asian nation in the coming months.

The organization reported its feasible plans for Indonesia, the third biggest bike market in the world as a piece of its development system and focused worldwide thrust of leading and extending the global mid-sized motorcycle segment (250-750cc),750cc), Royal Enfield said in a statement. In addition to the store, they will also build service and after market capability for Royal Enfield in Jakarta, the statement said.

“Royal Enfield has pioneered and grown the mid-size motorcycle category in India,” Arun Gopal, head, international business, Royal Enfield was quoted as saying in the statement.

He said the company plans to develop the portion which is underserved and the development would originate from business sectors like India, Latin America and southeast Asia.

Royal Enfield showed its range of motorcycles that incorporates the conic Bullet 500cc, the retro-street models – Classic 500cc and Classic Chrome – and the Continental GT (535cc) cafe racer at GAIKINDO Indonesia International Auto Show (GIIAS) 2015.

Indonesia is a vital business for Royal Enfield. With its substantial worker base, this business can possibly move up to the next level of motorcycles, ought to there be optimal product choice,” Royal Enfield, Head of International Business Arun Gopal said. Regal Enfield is all around ready to fill this crevice and catalyze the movement to average sized bikes in Indonesia, he included.


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